Launch Your Clothing Line: From Sketch to Store

The complete playbook for starting and running your own clothing brand — concept, design, sourcing, manufacturing, pricing, launch and growth. Presented by MobWear.

What you'll learn

• Define your brand

  Find your niche, customer and story. Build a mood board, name and visual identity that stands out.

• Designing your first collection

  Start small: 3–6 hero pieces. Sketching, flats, colourways and building a cohesive capsule.

• Tech packs & samples

  Write tech packs with measurements, materials and construction notes so factories get it right the first time.

• Sourcing fabric & manufacturers

  Blank vs cut-and-sew, MOQs, finding and vetting factories, ordering samples and negotiating.

• Costing & pricing

  Calculate cost per unit, set wholesale and retail prices, and protect your margins.

• Legal & business setup

  Register your business, trademark your name, and set up accounts, taxes and inventory tracking.

• Launching online

  Build your store, shoot your lookbook, pre-orders and drop strategy that sells out.

• Marketing & growth

  Social content, influencer seeding, pop-ups, collabs and turning customers into a community.

• Running operations

  Fulfilment, returns, restocks, cash flow and scaling from side hustle to full-time brand.